Before you start your application, please ensure you have read the Program Guidelines, available at Destination Event Attraction Program
Download and review the full application form to understand what documents and supporting information you will be required to submit as part of the application.
Destination Event Attraction Program 2025/2026
Frankston City is a premier events destination in Melbourne’s south-east. The Destination Event Attraction Program (DEAP) has been developed by Frankston City Council to support the ongoing attraction of events which will enliven the community and enhance lifestyle, drive visitation and result in positive creative, economic and social outcomes.
The DEAP is a centrepiece to the Council’s program to strengthen Frankston City’s positioning as a destination for major and seasonal events and rejuvenate the City’s broader visitor economy.
The DEAP offers cash and in-kind sponsorship to support suitably experienced creatives, collaborators and event organisers to curate and deliver a single or series of events from concept through to presentation in Frankston City.
Program Objectives
The program is seeking applications for events that will:
Position and build Frankston’s reputation as a Creative Events Destination
- Deliver high calibre events
- Enhance Civic pride, transform perceptions and stimulate imaginations
- Present unique and Distinctly Frankston experiences which drive visitation and create social media worthy moments
- Achieve significant media attention and reach
- Inspire creative community, embrace bold ideas and creative ambition
- Celebrate cultural diversity, inclusion and accessibility
- Showcase the City’s lifestyle and cultural assets, delivering experiences which are distinctly Frankston
- Expose and attract new audiences to Frankston City
- Drive economic and branding benefits to the local economy
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